At ULTEH, we are committed to transparency in how we collect, store, and use data to enhance user experience and improve our services. This policy explains what cookies are, how we use them, and why they are important in delivering a seamless and personalized experience when using our Service.
Cookies play a crucial role in optimizing website functionality, improving security, analyzing user behavior, and personalizing content. By understanding how and when cookies are used, Customers and Users can make informed decisions about their data preferences.
Any capitalized terms in this policy that are not explicitly defined will have the meanings assigned in our Privacy Policy. Our Privacy Policy also provides additional insights into how ULTEH collects, processes, and protects user data.
We encourage you to review this policy carefully to understand how cookies contribute to your overall experience with ULTEH and how you can manage your cookie preferences effectively.
This Cookie Policy applies to all websites, web applications, mobile applications, and other digital services operated by ULTEH that link to or reference this policy, including but not limited to ulteh.ro and all associated subdomains. It covers cookies placed directly by ULTEH as well as cookies placed by third parties on our behalf.
We have written this policy in plain, accessible language because we believe you deserve a clear, honest explanation of how we use cookies — not a document that obscures important information in legal jargon. If you have any questions after reading this policy, please contact us using the details provided in Section 22.
Quick summary of what this policy covers:
Cookies are small text files that are sent by us and stored on your computer or mobile device when you visit and interact with ULTEH. These files play an essential role in enabling various features and functionalities of the Service, allowing for a smoother and more personalized user experience.
Cookies are unique to your account or browser, meaning they help differentiate your activity from that of other users. They serve multiple purposes, such as remembering login details, improving navigation, and analyzing user behavior to enhance the overall experience.
There are two main types of cookies:
By using ULTEH, you acknowledge and accept the use of cookies to enhance service performance, personalize content, and ensure a seamless browsing experience.
How cookies work technically: When your browser requests a web page from our servers, our server may send back one or more cookies along with the page content. Your browser stores these cookies locally. On subsequent visits, your browser automatically sends the relevant cookies back to our server, allowing us to recognize you and apply your saved preferences. This process happens invisibly and near-instantaneously in the background.
Cookies vs. similar technologies: In addition to traditional cookies, ULTEH and our partners may use related tracking technologies, including:
All references to "cookies" in this policy encompass these related technologies unless otherwise specified.
Yes, ULTEH uses cookies to enhance user experience, improve service functionality, and provide personalized interactions. Cookies help us understand how users engage with our platform, allowing us to optimize performance, maintain security, and deliver relevant content.
We utilize different types of cookies for various purposes, including:
By continuing to use ULTEH, you consent to our use of cookies in accordance with this policy. However, you have the option to manage or disable certain types of cookies through your browser settings or our cookie preferences tool, depending on your preferences.
ULTEH operates with a principle of data minimization: we only set cookies that are necessary for the specific purpose they serve. We periodically audit our cookie usage to ensure that cookies no longer serving their intended purpose are removed, and that new cookies are added only when a genuine need has been identified and documented.
Our cookie practices are reviewed at least quarterly by our privacy and engineering teams to ensure continued compliance with applicable data protection laws, including the EU General Data Protection Regulation (GDPR), the UK GDPR, the California Consumer Privacy Act (CCPA), and other relevant legislation in the jurisdictions where we operate.
ULTEH uses cookies for various purposes, including authentication, personalization, analytics, and security. Some cookies are linked to your account and personal information, helping us remember your login status and track which workspaces you are accessing. Other cookies are not tied to your account but are unique to your browser or device, enabling features like customization and analytics to enhance your experience.
Cookies serve several key functions, including:
For a more detailed breakdown of the types of cookies we use and their specific functions, please refer to our cookie tables below.
Load Balancing & Infrastructure: Some cookies are used by our infrastructure to distribute traffic across our server fleet, ensuring consistent performance and reliability. These cookies contain no personal information and are deleted when your session ends.
A/B Testing & Feature Rollouts: ULTEH occasionally runs controlled experiments to evaluate new features or design changes. Cookies are used to ensure you consistently see the same version of a feature during a test period, giving us reliable data on performance and user preference. Participation in these experiments is random, anonymous, and does not affect your core service access.
Error Tracking & Debugging: When errors or crashes occur on our platform, cookies and associated session data help our engineering team reproduce the issue, understand the sequence of events that led to it, and resolve it faster. This data is used exclusively for technical improvement purposes and is never used for marketing or advertising.
Support & Live Chat: When you interact with our support team or live chat, session cookies help maintain the continuity of your conversation — ensuring that a chat session is not lost if you navigate to a different page while in conversation. These cookies do not store the content of your conversations on your device.
Cookies, along with other ad technologies such as beacons, pixels, and tags, help ULTEH deliver more relevant and effective marketing to users who may be interested in our Services. These technologies enable us to:
These cookies do not store personally identifiable information but instead collect anonymized data to help refine ad targeting, research, and overall advertising effectiveness.
Advertising Platforms We Work With: ULTEH may work with advertising partners including Google Ads, Meta (Facebook/Instagram), LinkedIn, and other digital marketing platforms. Each of these partners places their own cookies on our website subject to their own privacy and cookie policies. We encourage you to review the privacy policies of these platforms if you have concerns about how they handle data.
Remarketing & Custom Audiences: We use remarketing features to show ULTEH advertisements to users who have previously visited our website, as they browse other websites within our advertising partners' networks. To opt out of interest-based advertising from Google, visit ads.google.com/home/tools/ads-preferences. To opt out of Facebook's interest-based advertising, visit facebook.com/ads/preferences.
Lookalike Audiences: We may upload hashed (anonymized) email lists to advertising platforms to create "lookalike" audiences — groups of new users who share similar characteristics to our existing customers. This helps us find new potential customers efficiently. The hashing process ensures your actual email address is never shared in readable form with advertising platforms.
Advertising & Consent: In regions where advertising cookies require explicit consent (such as the European Economic Area and the United Kingdom), advertising cookies are not placed until you have given your consent through our cookie consent banner. You may withdraw your consent at any time using the Cookie Manager accessible from the footer of our website.
Understanding the distinction between first-party and third-party cookies helps you make more informed decisions about your cookie preferences.
First-Party Cookies are set directly by ULTEH (i.e., by the domain ulteh.ro). These cookies are under our direct control, and we use them exclusively for the purposes described in this policy. First-party cookies include our authentication tokens, preference cookies, and session management cookies. We will never sell or share first-party cookie data with third parties for their own advertising purposes.
Third-Party Cookies are set by domains other than ulteh.ro, typically by our trusted service providers and partners. When you visit our website, third-party scripts from analytics providers (such as Google Analytics), advertising platforms (such as Google Ads and Meta Pixel), customer support tools, and other service providers may place their own cookies on your device. These cookies are governed by the privacy policies of the respective third parties, not by ULTEH.
Why We Use Third-Party Cookies: Third-party cookies allow us to leverage specialized services — such as professional-grade analytics, real-time error monitoring, and performance advertising — without having to build and maintain these complex systems ourselves. Every third-party tool we integrate is evaluated for its privacy practices, data handling commitments, and compliance posture before deployment.
Third-Party Cookie Accountability: While ULTEH selects third-party partners carefully and only engages with providers that meet our data protection standards, we cannot fully control how third-party scripts behave. We encourage you to review the cookie and privacy policies of each third-party provider listed in our Appendix B to understand how they handle data collected through their cookies.
Blocking Third-Party Cookies: Most modern browsers now provide the option to block all third-party cookies by default. Blocking third-party cookies on our site will prevent some analytics, advertising, and support features from working but will not affect your ability to log in, access your workspace, or use core ULTEH features, which rely exclusively on first-party cookies.
Different cookies have different lifespans. We apply the principle of data minimization to cookie retention — cookies are kept only for as long as necessary to serve their stated purpose.
Session Cookies exist only for the duration of your current browser session and are automatically deleted when you close your browser tab or window. We use session cookies for maintaining your login state during an active session and for short-term UI state management.
Short-Term Persistent Cookies (1–7 days) are used for purposes like remembering your cookie consent decision, maintaining a "remember me" login across brief periods, and short-term A/B test assignments. These are deleted automatically after their short expiry window.
Medium-Term Persistent Cookies (30–90 days) are used for purposes like storing your language preference, tracking marketing attribution within a typical conversion window, and maintaining analytics continuity. These expire automatically at the end of their defined period.
Long-Term Persistent Cookies (6 months – 2 years) are used for purposes such as recognizing returning visitors who have not recently logged in, maintaining long-term analytics user IDs (in anonymized form), and storing persistent user preferences. The maximum duration we set for any long-term cookie is 2 years, in line with industry best practices and regulatory guidance.
Reviewing Your Cookies: You can view the cookies currently stored by your browser for ulteh.ro by opening your browser's developer tools (typically accessible via F12 or right-click → Inspect) and navigating to the Application or Storage tab. This view shows each cookie name, value, domain, path, and expiry date.
Cookie Renewal: Some cookies are renewed (their expiry date is extended) each time you visit our website. This means that a cookie with a 90-day lifespan will be extended by another 90 days on each visit, as long as you continue to use our service. If you stop visiting the site, the cookie will expire naturally at the end of its last set expiry date.
You have the ability to disable, block, or delete cookies that are not essential for the core functionality of our website. However, please be aware that restricting certain categories of cookies may impact your experience, potentially limiting features, personalization, or site performance.
To manage your cookie preferences, you can:
By customizing your cookie settings, you can control how ULTEH and third-party services interact with your browsing experience.
Important note about essential cookies: Strictly necessary cookies cannot be disabled through our Cookie Manager because they are required for the basic operation of our service. Without them, you would not be able to log in, submit forms, or use any authenticated features of ULTEH. These cookies do not collect any data that could be used for marketing or tracking purposes.
Impact of disabling cookies:
Every major browser provides built-in tools for managing cookies. Below are instructions for the most commonly used browsers. Note that menu structures may vary slightly between browser versions.
Google Chrome:
Mozilla Firefox:
Apple Safari (macOS):
Apple Safari (iOS / iPadOS):
Microsoft Edge:
Opera:
For browser versions or devices not listed above, please consult your browser's official help documentation or visit the browser developer's website for the most current instructions.
If you access ULTEH through a mobile browser or our mobile application, the following guidance applies to managing cookies and tracking preferences on your device.
Mobile Browsers: Mobile browsers (Chrome for Android, Safari for iOS, Firefox for Android, etc.) provide similar cookie management options to their desktop counterparts, accessible through the browser's settings menu. The instructions in Section 10 for Safari (iOS) and Chrome apply to mobile versions of those browsers.
Mobile App Tracking (iOS — App Tracking Transparency): On Apple iOS 14.5 and later, Apple requires apps to request permission before tracking your activity across other companies' apps and websites. If ULTEH offers an iOS application, you will see an App Tracking Transparency prompt when you first open the app. You may allow or deny tracking at that time, and you can change your decision later in Settings → Privacy & Security → Tracking.
Mobile App Tracking (Android): On Android, you can limit ad tracking by going to Settings → Google → Ads → Delete advertising ID or by enabling Opt out of Ads Personalization. The exact path may vary by Android version and device manufacturer.
Reset Advertising ID: Both iOS and Android allow you to reset your device's advertising identifier at any time. Resetting the advertising ID effectively breaks the link between your past activity and any future tracking, giving you a fresh start for interest-based advertising purposes.
In-App Cookie Equivalent (Web Views): When you access ULTEH through an in-app browser (e.g., clicking a link within another app), the web view may handle cookies differently from a standalone browser. In these environments, your browser's cookie settings may not apply, and you may need to use our Cookie Manager within the ULTEH interface to manage your preferences.
ULTEH is committed to obtaining and managing cookie consent in accordance with applicable laws. The legal basis for placing cookies varies depending on the type of cookie and your jurisdiction.
Strictly Necessary Cookies — Legitimate Interest / Contract Performance: Strictly necessary cookies do not require your consent because they are essential for delivering the service you have requested. The legal basis for these cookies is either our legitimate interest in providing a secure and functional service, or the performance of our contract with you (i.e., enabling you to use the service you signed up for).
All Other Cookies — Consent: For all non-essential cookies (analytics, functionality, advertising), we rely on your explicit consent as the legal basis for processing. In regions where the ePrivacy Directive (Cookie Law) or equivalent regulations apply, we display a cookie consent banner when you first visit our website and request your permission before placing non-essential cookies. Your consent is voluntary, and you may withdraw it at any time without affecting your ability to use core service features.
How We Record Consent: When you interact with our cookie consent banner, your choices are recorded and stored (as a strictly necessary cookie itself) so that we do not ask for your consent on every page visit. Your consent record includes: the date and time of consent, the categories of cookies you accepted, the version of the Cookie Policy in effect at the time, and your jurisdiction as detected from your IP address region.
Consent Expiry: Cookie consent records are refreshed periodically. If our Cookie Policy changes materially, or after 12 months have passed since your last consent action, we will present the consent banner again so you can review and confirm your preferences under the current policy.
Granular Consent: Our Cookie Manager allows you to provide or withdraw consent at the category level — you do not have to accept or reject all non-essential cookies as a single group. For example, you may choose to accept analytics cookies while rejecting advertising cookies. We respect these granular preferences and only activate the cookie categories you have explicitly consented to.
California (CCPA/CPRA): For California residents, placing advertising and tracking cookies that share data with third parties may constitute a "sale" or "sharing" of personal information under California law. You have the right to opt out of this at any time by clicking the "Do Not Sell or Share My Personal Information" link in our website footer, or by managing your preferences in our Cookie Manager. We do not sell the personal information of users under 16 years of age without affirmative authorization.
Global Privacy Control (GPC): ULTEH respects the Global Privacy Control (GPC) signal. If your browser transmits a GPC signal indicating that you do not want your personal information sold or shared, we will treat this as a valid opt-out of advertising and tracking cookies for your session, consistent with our obligations under applicable law.
The Sites and Services do not collect personal information about your online activities over time and across third-party websites or online services. As a result, "Do Not Track" (DNT) signals transmitted by web browsers do not apply to ULTEH.
While some browsers offer a DNT setting to request that websites do not track user activity, ULTEH does not alter its data collection practices in response to these signals, as we do not engage in cross-site tracking.
The reason DNT signals are not universally honored by websites is that there is no single agreed-upon technical standard for what DNT should mean in practice. Different browser vendors have implemented DNT differently, and without a consistent definition, compliance is practically unworkable. The industry is moving toward more standardized privacy preference signals, such as the Global Privacy Control (GPC) described in Section 12, which ULTEH does honor.
We remain committed to monitoring developments in browser privacy signals and will update our practices if a robust, standardized framework for DNT compliance emerges. In the meantime, our Cookie Manager and consent tools provide reliable, granular control over the cookies placed on your device.
ULTEH services are designed for business and professional use and are not directed at children. We do not knowingly collect personal information from children under the age of 16 (or under 13 in the United States under COPPA). If we become aware that a cookie or associated data has been collected from a child under the applicable age threshold without appropriate parental consent, we will take steps to delete that information promptly.
If you are a parent or guardian and believe that your child has accessed ULTEH and that cookies may have been placed on their device, please contact us at the details provided in Section 22. We will investigate and take appropriate action, including removal of any associated data.
We do not use advertising cookies to target minors and we do not build behavioral profiles for users we identify as being under the applicable age of digital consent in their jurisdiction.
Our website may include features from social media platforms and embedded third-party content (such as videos, maps, or interactive tools). These integrations may result in third-party cookies being placed on your device, subject to the privacy policies of the respective platforms.
Social Share & Follow Buttons: If our website includes social media buttons (e.g., "Share on LinkedIn," "Follow us on X"), the social media platforms providing these buttons may place cookies when the button is loaded on the page, even if you do not click the button. These cookies may allow the social media platform to track your visit to our site and associate it with your social media profile if you are logged in to that platform in the same browser.
Embedded Videos: We may embed videos from platforms such as YouTube or Vimeo on our website. When an embedded video is displayed, the video platform may set cookies on your device to track playback statistics, personalize your video recommendations, and (if you are logged in to the video platform) associate your viewing activity with your account. Where possible, we use privacy-enhanced embedding modes (e.g., YouTube's youtube-nocookie.com) to minimize the cookies placed before you interact with the video.
Authentication via Social Login: If you choose to sign in to ULTEH using a social account (e.g., "Sign in with Google"), the authentication provider may set its own cookies to facilitate and maintain the authentication session. These cookies are governed by the respective provider's privacy and cookie policies.
Control Over Social Media Cookies: If you wish to prevent social media platforms from setting cookies through our website, you can: (a) log out of those platforms before visiting our site, (b) use your browser's private/incognito mode, (c) install a browser extension that blocks social media tracking scripts, or (d) block third-party cookies entirely in your browser settings.
ULTEH takes the security of cookies seriously and implements technical measures to protect cookie integrity and confidentiality.
Secure Flag: All authentication and session cookies set by ULTEH are marked with the Secure attribute, meaning they are only transmitted over HTTPS connections. This prevents your cookies from being intercepted over unencrypted HTTP connections.
HttpOnly Flag: Sensitive cookies, such as authentication tokens, are marked with the HttpOnly attribute. This prevents client-side JavaScript from reading these cookies, significantly reducing the risk of cross-site scripting (XSS) attacks stealing your session credentials.
SameSite Attribute: Our cookies use the SameSite attribute (typically set to Lax or Strict) to protect against cross-site request forgery (CSRF) attacks by controlling when cookies are sent with cross-origin requests.
Cookie Signing: Some of our cookies are cryptographically signed to prevent tampering. If a signed cookie's value has been altered, the server will detect the discrepancy and reject the cookie, forcing a new authentication flow.
Session Expiry: Authentication cookies have defined expiry times. After a period of inactivity, your session cookie expires and you will be asked to log in again. This limits the window of opportunity for an attacker to use a captured session cookie.
Reporting Cookie Security Issues: If you discover a security vulnerability related to how ULTEH handles cookies, please report it responsibly through our security disclosure process. Do not publicly disclose the vulnerability until we have had a reasonable opportunity to investigate and remediate it.
We reserve the right to update this Cookie Policy at any time to reflect changes in our cookie practices, technology, legal requirements, or business operations. We are committed to keeping this document current and accurate.
Material Changes: If we make material changes to this Cookie Policy — for example, adding new categories of cookies, engaging new third-party cookie providers, or significantly changing the purposes for which existing cookies are used — we will notify you in advance through one or more of the following methods:
Non-Material Changes: Minor updates — such as correcting typographical errors, clarifying existing descriptions without changing their meaning, or updating contact information — may be made without prior notice. The "Last updated" date at the top of this policy will always reflect the date of the most recent revision.
Your Continued Use: By continuing to use ULTEH after a Cookie Policy update takes effect, you acknowledge that you have reviewed the updated policy. If you do not agree with the updated terms, you should adjust your cookie preferences using our Cookie Manager or discontinue use of the service.
Policy Archive: Previous versions of this Cookie Policy are archived and available upon request. If you would like to review an earlier version, please contact us with the date you would like to reference.
If you have questions, concerns, or requests related to our use of cookies — including requests to exercise your privacy rights under GDPR, CCPA, or other applicable laws — please contact us:
When submitting a privacy-related request, please include your account email address, the nature of your request, and any relevant details that will help us locate your data and process your request efficiently.
ULTEH takes all privacy inquiries seriously and will respond promptly and transparently. We do not charge a fee for handling cookie-related requests except in cases where requests are manifestly unfounded, repetitive, or excessive, in which case we may charge a reasonable administrative fee or decline to act on the request, consistent with applicable law.
The tables below provide a detailed inventory of the cookies currently in use on ulteh.ro. This list is reviewed and updated regularly. The most recent review date is shown at the top of this policy.
These cookies are required for site functionality and cannot be switched off. They are set in response to actions you take, such as logging in, filling in forms, or setting privacy preferences. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work.
| Subgrupul cookie | Cookie-uri | Cookie-uri utilizate | Scopul | Durată |
|---|---|---|---|---|
| .ulteh.ro | tracking-preferences | Prima parte | Stores your cookie consent preferences so we do not ask for consent on every page load | 1 an |
| .ulteh.ro | sb-backend-auth-token.0 | Prima parte | Authentication token used to identify your logged-in session securely | Sesiune |
| .ulteh.ro | XSRF-TOKEN | Prima parte | Cross-site request forgery protection token included in all form submissions and API calls | Sesiune |
| .ulteh.ro | session | Prima parte | Encrypted session identifier that maintains your authenticated state across pages | Sesiune / 2 ore |
| .ulteh.ro | locale | Prima parte | Stores your selected language and locale to display the interface in your preferred language | 1 an |
These cookies allow us to measure and improve site performance. All data collected is aggregated and anonymous.
| Subgrupul cookie | Cookie-uri | Cookie-uri utilizate | Scopul | Durată |
|---|---|---|---|---|
| .ulteh.ro | _ga | Terță parte (Google) | Registers a unique ID to generate statistical data on how visitors use the website | 2 ani |
| .ulteh.ro | _ga_XXXXXXXX | Terță parte (Google) | Used by Google Analytics 4 to persist session state for the current property | 2 ani |
| .ulteh.ro | _gid | Terță parte (Google) | Registers a unique ID to generate statistical data on how visitors use the website (short-term) | 24 de ore |
| .ulteh.ro | _gat | Terță parte (Google) | Used by Google Analytics to throttle request rate — limits the collection of data on high-traffic sites | 1 minut |
These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages.
| Subgrupul cookie | Cookie-uri | Cookie-uri utilizate | Scopul | Durată |
|---|---|---|---|---|
| .ulteh.ro | theme_preference | Prima parte | Stores your chosen UI theme (light/dark mode) so it is applied automatically on subsequent visits | 1 an |
| .ulteh.ro | sidebar_state | Prima parte | Remembers whether you have collapsed or expanded the dashboard sidebar navigation | 90 de zile |
| .ulteh.ro | chat_widget_session | Prima parte | Maintains live chat session continuity so your conversation is not lost when navigating between pages | Sesiune |
These cookies are placed by our advertising partners and are used to build a profile of your interests and show you relevant advertisements on other sites. They work by uniquely identifying your browser and internet device. Only placed after you have provided consent.
| Subgrupul cookie | Cookie-uri | Cookie-uri utilizate | Scopul | Durată |
|---|---|---|---|---|
| .facebook.com | _fbp | Terță parte (Meta) | Used by Facebook/Meta to deliver, measure, and improve the relevance of advertisements | 90 de zile |
| .facebook.com | _fbc | Terță parte (Meta) | Stores the last ad click attribution reference from Facebook | 90 de zile |
| .google.com | _gcl_au | Terță parte (Google) | Used by Google AdSense and Google Ads to experiment with advertisement efficiency across websites | 90 de zile |
| .google.com | IDE | Terță parte (Google) | Used by Google DoubleClick to register and report user actions after viewing or clicking an ad | 13 luni |
While using our website, you may be redirected to third-party websites for various purposes, such as:
These third-party websites may set and use their own cookies to track user interactions and enhance their services. ULTEH does not control or manage the placement of cookies on these external websites, even if you access them through links on our platform.
To understand how third-party websites use cookies, we encourage you to review their respective cookie policies and privacy settings before engaging with their content.
The table below lists the third-party service providers whose cookies may be placed on your device when you visit ulteh.ro. Each provider has been evaluated by ULTEH for compliance with applicable data protection standards.
| Furnizor | Categorie | Scopul | Politica de confidențialitate |
|---|---|---|---|
| Google Analytics | Analiză | Website traffic measurement and user behavior analysis | policies.google.com/privacy |
| Google Ads / DoubleClick | Publicitate | Ad delivery, conversion tracking, and remarketing | policies.google.com/privacy |
| Meta (Facebook Pixel) | Publicitate | Ad delivery, conversion measurement, and custom audience building | facebook.com/policy.php |
| Stripe | Esențial (Plăți) | Secure payment processing and fraud prevention | stripe.com/privacy |
| Cloudflare | Esențial (Securitate) | DDoS protection, bot detection, and CDN performance | cloudflare.com/privacypolicy |
| Intercom / Live Chat Provider | Funcționalitate | Customer support chat widget and in-app messaging | Refer to provider's website |
This list is updated as we add or remove service providers. The inclusion of a provider in this list does not constitute an endorsement of their privacy practices beyond what is necessary for the services they provide to ULTEH. We maintain Data Processing Agreements (DPAs) with all third-party providers who process personal data on our behalf, ensuring that they handle your data in accordance with applicable law and our instructions.
